Whether you are running a nonprofit, a large or small business, or an association, growth is one of the most important things you can work on. But depending on what you are doing, you may be asking: how do I grow my association? Well, there isn’t a catch-all answer for that question. Rather, the answer is well-known to many: it depends.

Don’t worry, though. The details and mission of your association greatly help to narrow down your path to improved growth. Here are five strategies you can start with to grow and improve your association.

Take Care Of The Most Important Part Of Your Association: The Members

Without members, your association can’t do much! Not only do you need to focus on the recruitment of more members, but you also need to focus on current members as well. While it may seem obvious that you need to keep current members satisfied, you may be asking yourself how to do that.

Talk to your members. Get feedback from your members. Do not simply look at how everything is going on paper and utilize that data for how you approach everything. Always make sure you are talking to your current members and get feedback from them. Some examples that you can ask your members:

  • Are you satisfied with the association?
  • What do you think we could do better?
  • What do you think we could do to improve recruitment?
  • I want to hold more events for our current members, what type of events would you like to see more of?
 five strategies to grow your association

Strategic Planning For The Future

Having a solid strategy, implementing it and following through with that strategy can be a lot easier said than done. Figuring out the proper steps to take in order to carry out a strategy is not always an easy task, especially for the less experienced. Or, just creating the strategy may be the step that your association is stuck on. Remember: simply having a strategy doesn’t mean it will work.

Many associations will opt to hire a strategic consultant to maximize their potential. At Times 10, we have extremely experienced and skilled consultants that have assisted tons of associations and nonprofits with great success. A strategic consultant will work with you and your association to establish a solid framework to build upon and meet your goals.

Host Conferences and Meetings That Are Memorable

Planning and executing a great event or conference is not easy. This is the same for both small events and large events, with larger events becoming more complicated. Despite these obstacles, a well-planned event hosted by your association is arguably one of the best ways to promote your association. In fact, many will say that holding these events is practically required for the survival of any association.

There is a good reason why associations will hire a person or a team to help manage their conference or event. By utilizing a team that specializes in conferences, events, and meetings, you are much more likely to host a successful and memorable event.

The Power Of Digital Marketing For Your Association

Virtually every type of association will benefit from digital marketing. In today’s world, people are more connected than ever before thanks to advancements in digital technologies. According to Statista, Americans in 2021 spent an average of 477 minutes per day with some type of digital media. That’s almost 8 hours per day on average!

Per the last census, the estimated population of the United States is 329.5 million. If you do some quick math using the average time per day that an American spends on digital media, we have an astounding 2.636 billion hours per day. If your association isn’t utilizing digital marketing, you are missing out on one of the biggest advertisement pools.

Don’t Fall Behind The Times: Use Innovative Technology

As mentioned previously, we have seen massive innovations in technology over the last decade. As a society, we are pumping out new technologies, software, and hardware practically every year. It’s easy to fall behind and use obsolete technologies. Make sure that as your association grows, your use of improved technologies also grows.

Grow Your Association In Fort Worth, Texas

These are just five strategies that you can start implementing today to grow your association. There are dozens, if not hundreds, of more strategies out there for your association. Times 10 Association Strategies specializes in numerous fields of association management to help associations grow and improve. We work with your association as if we were an extension of it, and you can choose which services fit your current budget and needs. Contact us today to take your association to the next level.